Exposing makeup fraud, counterfeit cosmetics, and influencer deception.
Fake MAC lipsticks containing lead, mercury, and fecal bacteria found on Amazon, Wish, and street vendors. Lab tests show dangerous heavy metal levels up to 15x safe limits.
Influencers promoting products as 'honest reviews' without disclosing paid partnerships. FTC requires #ad disclosure but enforcement is rare. Products are often terrible.
Knock-off palettes sold at 70% off on social media ads. Colors don't match, formulas cause irritation, and packaging contains harmful dyes.
Online 'MUA certification' courses charging $2,000-5,000 for content available free on YouTube. Certificates are worthless and not recognized by any industry body.
Websites mimicking Sephora, Ulta, or brand sites with '90% off flash sale' ads on Facebook. Steal credit card info and never ship products.
Makeup brands using AI to generate fake before/after transformation photos. Skin is digitally smoothed, eyes enlarged, and features altered beyond what any product can achieve.
Monthly mystery boxes promising '$200 worth of makeup for $29.' Boxes contain expired products, drugstore samples, and unknown brands worth under $5.
Fraudulent MUA booking platforms that take deposits ($200-500) for wedding/event makeup, then disappear. Fake portfolios with stolen photos.
Cheap children's makeup kits from unregulated sellers containing asbestos, lead, and other toxins. Multiple recalls by FDA. Often sold on Amazon and TikTok Shop.
DIY lip filler kits sold online for $50-100. Contains unregulated hyaluronic acid and non-sterile needles. Can cause permanent disfigurement, infection, and tissue death.
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